The Keyword Planner will give you an idea of relevant keywords and their volume.

PPC Campaign

If you’re unsure about which negative keywords are most effective, you can use Google’s guide to create a negative keyword list and apply it to your PPC campaigns.

Our Services

Negative keywords

Negative keywords can be used at the campaign level or ad group level. The most useful way to implement negative keywords is to make use of Google's Keyword Planner.

Keyword Planner

The Keyword Planner will give you an idea of relevant keywords and their volume. By using this tool, you can also narrow down search queries based on their exact match or plural variations.

Irrelevant Traffic

Negative keywords in PPC campaigns will limit the amount of irrelevant traffic and increase the quality of your traffic. Negative keywords will also prevent your ads from appearing on search results for irrelevant keywords. Find more information about digital markedsføring here.

Keyword List

You can even create a universal negative keyword list, which will block certain terms in all of your campaigns. This will help you avoid wasting money and conversions.


Cost per conversion is a metric that measures how many times your ad is seen. Cost per conversion is higher than cost per click, and can range as high as $150 per conversion.


Cost per conversion is important when you're trying to determine how much to spend on advertising. The cost of conversion depends on the cost of your offerings and the close rate of your salespeople.

One way to lower the cost per conversion is to adjust ad time. Some ads perform better during certain hours, and others are better at certain days.

Google Ads

Using the Google Ads UI, you can see when your ads are most effective. You should only run your ads during the times that you see a higher conversion rate. Another way to lower your conversion cost is to adjust your bid strategy. You should test different variations of your ads and choose the ones that perform best. Also, you can monitor your analytics to see which pages convert the most. This is an excellent way to see how much money you’re spending for your ad. Another way to lower your costs per conversion is to focus on branded campaigns. These ads are targeted at shoppers who search for your brand name. Beginner’s Guide to SEO

As with any marketing strategy, you'll want to track your cost per conversion. This metric will help you determine how much you need to spend to attract real customers. A high cost per conversion means you're not targeting the right audience, or you haven't optimized your ad copy effectively. Find our more about our content marketing strategies.

Any Marketing Strategy


That way, you’ll spend more money on clicks that are more likely to convert, while wasting less on clicks at the top of the marketing funnel.

Several Functions.

Google Ad Manager has several functions. You may want to learn about the Insights tool and the Optimized competition feature. There are also tips to keep your campaign on budget and maximize your ROI.

First step

The first step is to sign up for a trial account. This way you can test the software before you make a large investment. A low cost per conversion indicates your ad copy is on target and getting the results you want.

Ads Management

If you are looking for a guide to Google Ads management, you’ve come to the right place. Google Ads management is the process of managing and optimizing your ads. Best seo byrå lets get start working on your website SEO.